The Main Street Approach

     The key to improving appearances lies in recognizing a simple fact: The traditional business district is neither a shopping mall nor a commercial strip and should not pretend to be either.

     With its buildings, history, settings, and place within the community, downtown Vineland is unique and special. It makes sense to acknowledge these resources and take full advantage of them - to develop the qualities that are already present downtown - qualities a mall or strip will never have.

     In 2005, Vineland was designated a Main Street Community. This designation is part of a state and national revitalization program that is intended to help businesses make the most of their location, whether it is on Landis Avenue or elsewhere in the Main Street District.

     The four-pronged Main Street revitalization program consists of: Organization, Promotion, Economic Restructure, and Design.